Part of the purpose of the Visitor Center is to promote tourism-related and recreation-related economic development, to share information about the region’s cultural history and natural attractions in an innovative and interesting way, and to foster stewardship of the Mat-Su Valley’s cultural and natural identity.
In 2017 the Mat-Su Convention and Visitor Bureau commissioned a Market analysis study that demonstrated that there is great potential to attract more in-state and out-of state visitors to the Mat-Su Valley and promote the area as a vacation destination, as well as allow improved outdoor access and provide increased educational and outdoor amenities for area residents. Full study coming soon.